White label dropshipping is a business model where sellers market and sell products under their own brand name while a third-party supplier handles manufacturing, packaging, and shipping. Unlike private labeling, white label products are already created and simply rebranded with your logo, making it faster and more affordable to start an online store. This model allows entrepreneurs to focus on marketing, customer service, and brand building without worrying about inventory or production costs. White label dropshipping is popular in niches like beauty, fitness, electronics, and home goods because it offers quick scalability and low startup risk while still giving sellers control over branding and pricing.